PREVIEW — nothing here is live and no price has moved. HAF
The document's ladder, priced
Built exactly as the member-logic document orders it, with your starting fees. Every figure below came out of the engine the site actually serves, run twice: once on today's framework and once on this one. Nothing is typed by hand.
The ladder, in the document's order
- The van sets the rateLWB is £1.50 a mile. That number is never touched by anything below it.
- Distance, then the van minimumWhichever is larger. A short run is still worth a van.
- A HAF Member driver is paid moreThe uplift goes into the protected transport value here, before HAF works out anything, so it is never taken back out of the driver later.
- The job type sets HAF's starting feeStandard same-day +40%. Timed +50%. Urgent +60%.
- The account comes offFree, Plus or Pro. Plus is the anchor; Pro is the strongest commercial pricing.
- Membership comes off as well5 further points, because membership sits beside a plan rather than being a rung on it.
- No account adds 10%Its own line, never hidden in the rate, so we can show a guest what an account would have saved them.
- HAF keeps at least 15%Measured on what HAF is actually left with, after the pools, not on the fee before them.
- VAT lastOn the finished price.
Membership is an overlay, not a rung. A plan is what version of HAF KNECT someone uses. Membership is their relationship with the network. They are two separate things on an account and they are never merged into one table, which is why a Free driver can be a member and a Pro customer need not be.
LWB, 100 miles, standard same-day
The document's own worked example. The driver is paid £157.50 on every line: nothing below changes what the driver gets.
Who is posting
Today
New
HAF keeps
Free accountno plan, no membership
£196.88
£220.50+12.0%
28.6%
Plus accountthe commercial anchor
£190.91
£213.04+11.6%
26.1%
Pro accountbest commercial pricing
£185.30
£206.07+11.2%
23.6%
Plus + HAF Member5 points off for membership
£185.30
£199.55+7.7%
21.1%
Pro + HAF Memberthe deepest the ladder goes
£185.30
£193.42+4.4%
18.6%
No account (guest)10% above, and told so
£216.57
£242.55+12.0%
35.1%
The same job, urgent
Urgent starts at +60%, as you set it. Today's engine already loads urgent heavily, so this moves very little, and a member on a Pro account actually pays less than they do now.
Who is posting
Today
New
HAF keeps
Free accountno plan, no membership
£247.50
£252.00+1.8%
37.5%
Plus accountthe commercial anchor
£238.97
£242.31+1.4%
35.0%
Pro accountbest commercial pricing
£231.00
£233.33+1.0%
32.5%
Plus + HAF Member5 points off for membership
£223.55
£225.00+0.6%
30.0%
Pro + HAF Memberthe deepest the ladder goes
£222.12
£217.24-2.2%
27.5%
No account (guest)10% above, and told so
£272.25
£277.20+1.8%
43.2%
The middle ground, and why it lands where it does
You asked for a starting point that lets HAF absorb the ladder down to 15% and no further. The deepest account on the ladder, Pro plus membership, takes 10 points off the start. Below a +33.3% start there is not enough room above the floor to pay that in full, so the floor begins quietly cancelling the very benefit we sold. Each row below is the whole rate card re-run.
Starting fee
Free account
Pro + Member
Membership worthless
+30% 23.1% of the invoiceaverage rise +4.3% across the rate card
£204.75
£185.30keeps 15.0%
240 jobsmembership buys nothing
+35% 25.9% of the invoiceaverage rise +6.6% across the rate card
£212.63
£187.33keeps 15.9%
80 jobsmembership buys nothing
+37.5% 27.3% of the invoiceaverage rise +8.0% across the rate card
£216.56
£190.39keeps 17.3%
80 jobsmembership buys nothing
+40% 28.6% of the invoiceaverage rise +9.2% across the rate card
£220.50
£193.42keeps 18.6%
nevera member always pays less
+45% 31.0% of the invoiceaverage rise +12.0% across the rate card
£228.37
£199.45keeps 21.0%
nevera member always pays less
The middle ground is your own number, +40%. I went looking for something cheaper and could not honestly find one. The last column is the test that matters: not whether the engine records a member's points, but whether the member actually pays less than the same account without membership. Below +40% the floor lifts a Pro member's price straight back to the non-member price on long standard work, so they pay their £100 and save nothing. +40% is the floor of what works, not a round number.
Someone with no account
They pay 10% above, on its own line rather than buried in the rate, and they are told exactly what an account would have saved them. They get a temporary reference and a link to follow the job, and if they open an account the job and its history come with them.
£22.05
What a guest pays above a free account on this job — £242.55 against £220.50. The driver is paid the same either way. That number is the whole argument for opening an account, so we put it in front of them.
Their reference reads HAF-G-20260917-WQB6RW — the same shape as a real HAF job with a G in it, so anyone who sees it knows it is temporary. It lasts 30 days. The link that opens the job carries a separate key, so knowing somebody's reference is never enough to see their job.
Does HAF ever drop under 15%?
Framework
Shapes run
Under 15%
Worst
Todayfloor measured on the fee, before the pools take a quarter
8,448
4,48753.1% of the rate card
11.2%
This frameworkfloor measured on what HAF is actually left with
8,448
0none, anywhere
15.0%
Pooling is off, as you said. When it comes back at a third of profit, the floor grosses itself up so the 15% survives the pools instead of being eaten by them.
What it costs the customer
Across the whole rate card
Dearer
Unchanged
Cheaper
8,448 priced jobsevery van, job type, account, driver and distance
8,088avg +9.2%, worst +12.5%
240on the van minimum
120mostly urgent members
Nothing on this page is live. No price has moved and the publisher is switched off.